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江山重工集團打造新時代企業文化品牌“升級版”

　　“企(qi)業(ye)(ye)(ye)文(wen)(wen)化(hua)宣(xuan)講(jiang)員選拔(ba)比賽”“企(qi)業(ye)(ye)(ye)文(wen)(wen)化(hua)展(zhan)(zhan)廳(ting)(ting)開放日”“企(qi)業(ye)(ye)(ye)文(wen)(wen)化(hua)宣(xuan)傳(chuan)月”……依托(tuo)新(xin)擴建完(wan)成的(de)企(qi)業(ye)(ye)(ye)文(wen)(wen)化(hua)展(zhan)(zhan)廳(ting)(ting)，中國兵器工業(ye)(ye)(ye)集團湖北江(jiang)(jiang)山重(zhong)工有限(xian)責任公司于(yu)日前組織開展(zhan)(zhan)了一(yi)系(xi)列(lie)的(de)企(qi)業(ye)(ye)(ye)文(wen)(wen)化(hua)宣(xuan)貫活動，這也是(shi)江(jiang)(jiang)山重(zhong)工集團著力打造(zao)新(xin)時代企(qi)業(ye)(ye)(ye)文(wen)(wen)化(hua)品(pin)(pin)牌“升級版”的(de)一(yi)個(ge)縮影(ying)。近(jin)年來，伴隨企(qi)業(ye)(ye)(ye)經營發展(zhan)(zhan)硬實(shi)力的(de)持(chi)續(xu)提(ti)升，江(jiang)(jiang)山重(zhong)工集團通過(guo)重(zhong)塑文(wen)(wen)化(hua)理念，規范標(biao)識(shi)系(xi)統、挖掘文(wen)(wen)化(hua)成果、更新(xin)文(wen)(wen)化(hua)設施等(deng)工作，樹立了新(xin)時代兵工企(qi)業(ye)(ye)(ye)文(wen)(wen)化(hua)品(pin)(pin)牌形象，推動企(qi)業(ye)(ye)(ye)文(wen)(wen)化(hua)軟(ruan)實(shi)力得到(dao)大幅提(ti)升。

　　加強頂層設計 重塑文化理念

　　根據新(xin)時代新(xin)形(xing)(xing)勢新(xin)任務(wu)新(xin)需求(qiu)(qiu)，加(jia)強(qiang)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)頂層設(she)(she)(she)計，與(yu)(yu)時俱進對(dui)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)理(li)(li)念進行了(le)一次系統的(de)(de)梳理(li)(li)和調整，總(zong)結提煉(lian)了(le)以“強(qiang)軍興企(qi)(qi)(qi)(qi)(qi)，實業(ye)(ye)(ye)(ye)報國”為(wei)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)使命，以建(jian)設(she)(she)(she)“五型(xing)江山(shan)”為(wei)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)目標，以“唯實、創(chuang)新(xin)、開(kai)放”為(wei)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)精(jing)神的(de)(de)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)理(li)(li)念體系，詮釋了(le)江山(shan)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)的(de)(de)深(shen)(shen)刻內涵。為(wei)適應公(gong)司發(fa)展(zhan)需求(qiu)(qiu)，使文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)建(jian)設(she)(she)(she)更好地融(rong)(rong)入生產經(jing)營、科技(ji)創(chuang)新(xin)、管理(li)(li)優化(hua)(hua)(hua)(hua)(hua)(hua)等中(zhong)心工(gong)(gong)作(zuo)，對(dui)主文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)理(li)(li)念，子文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)理(li)(li)念等均進行了(le)重構(gou)，基(ji)本建(jian)立起了(le)與(yu)(yu)公(gong)司發(fa)展(zhan)需求(qiu)(qiu)相匹配的(de)(de)質(zhi)量文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)、安全文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)、精(jing)益文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)、保密(mi)(mi)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)、工(gong)(gong)作(zuo)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)、市場文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)等子文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)體系，推動(dong)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)與(yu)(yu)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)發(fa)展(zhan)戰略繁密(mi)(mi)契(qi)合(he)、與(yu)(yu)經(jing)營管理(li)(li)深(shen)(shen)度融(rong)(rong)合(he)、與(yu)(yu)員工(gong)(gong)行為(wei)廣泛聚(ju)(ju)合(he)，使企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)建(jian)設(she)(she)(she)成為(wei)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)管理(li)(li)的(de)(de)重要一環(huan)。在文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)理(li)(li)念宣(xuan)貫方面，下發(fa)了(le)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)建(jian)設(she)(she)(she)推進方案，通過(guo)開(kai)展(zhan)知識競賽、主題(ti)征文(wen)(wen)(wen)(wen)(wen)、卡(ka)通形(xing)(xing)象設(she)(she)(she)計征集等活動(dong)，使公(gong)司的(de)(de)企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)使命、精(jing)神、目標及子文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)理(li)(li)念耳熟能詳，深(shen)(shen)入人(ren)心，有效增強(qiang)了(le)員工(gong)(gong)的(de)(de)文(wen)(wen)(wen)(wen)(wen)化(hua)(hua)(hua)(hua)(hua)(hua)認(ren)同(tong)感和企(qi)(qi)(qi)(qi)(qi)業(ye)(ye)(ye)(ye)的(de)(de)凝聚(ju)(ju)力。

　　嚴格落實標準 規范標識系統

　　借(jie)助布(bu)局調(diao)整的(de)契(qi)機，對全(quan)公(gong)司“一(yi)(yi)(yi)廠(chang)三(san)區(qu)(qu)”的(de)文(wen)(wen)化(hua)標(biao)識系統進行了(le)統一(yi)(yi)(yi)的(de)、規(gui)范(fan)化(hua)建(jian)(jian)設(she)，全(quan)面對接集團公(gong)司視覺(jue)形象識別(bie)系統，力求(qiu)(qiu)實現標(biao)識系統的(de)標(biao)準化(hua)、即時性和全(quan)覆蓋。加強內(nei)部辦(ban)公(gong)環(huan)境建(jian)(jian)設(she)，將文(wen)(wen)化(hua)標(biao)識建(jian)(jian)設(she)融(rong)入(ru)“一(yi)(yi)(yi)廠(chang)三(san)區(qu)(qu)”重大(da)項目前期(qi)規(gui)劃中，融(rong)入(ru)到展廳(ting)、看板、宣傳冊、辦(ban)公(gong)用品等(deng)各種可(ke)視化(hua)載體(ti)設(she)計中，將文(wen)(wen)化(hua)理念制(zhi)(zhi)作成展示牌上(shang)墻展示，實現“一(yi)(yi)(yi)廠(chang)三(san)區(qu)(qu)”企(qi)(qi)業(ye)標(biao)識的(de)統一(yi)(yi)(yi)規(gui)劃建(jian)(jian)設(she)。加強了(le)文(wen)(wen)化(hua)元(yuan)素的(de)規(gui)范(fan)體(ti)現，對企(qi)(qi)業(ye)文(wen)(wen)化(hua)墻和黨(dang)建(jian)(jian)管(guan)理看板，標(biao)語、橫幅、宣傳欄等(deng)公(gong)共文(wen)(wen)化(hua)陣地進行統一(yi)(yi)(yi)的(de)標(biao)準化(hua)建(jian)(jian)設(she)，做到了(le)形象標(biao)識統一(yi)(yi)(yi)規(gui)范(fan)、辦(ban)公(gong)環(huan)境整潔有序。推進文(wen)(wen)化(hua)要(yao)求(qiu)(qiu)進制(zhi)(zhi)度(du)，制(zhi)(zhi)定了(le)《企(qi)(qi)業(ye)文(wen)(wen)化(hua)建(jian)(jian)設(she)管(guan)理考(kao)核(he)評價辦(ban)法》《企(qi)(qi)業(ye)文(wen)(wen)化(hua)建(jian)(jian)設(she)推進計劃》等(deng)，將文(wen)(wen)化(hua)的(de)要(yao)求(qiu)(qiu)體(ti)現在企(qi)(qi)業(ye)科研、生產(chan)、經(jing)營(ying)、管(guan)理等(deng)各個方面，發揮企(qi)(qi)業(ye)文(wen)(wen)化(hua)對生產(chan)經(jing)營(ying)中心工作的(de)價值支撐作用，用制(zhi)(zhi)度(du)的(de)剛(gang)性保證文(wen)(wen)化(hua)的(de)落地。

　　堅持傳承發展 挖掘文化成果

　　作(zuo)為一(yi)個有著五十多年發展歷(li)史(shi)的三線軍工企(qi)業(ye)，江(jiang)(jiang)山重(zhong)工集(ji)團高(gao)度重(zhong)視文(wen)化傳(chuan)承(cheng)(cheng)發展，進一(yi)步(bu)加強了(le)文(wen)化創作(zuo)、文(wen)化作(zuo)品的收集(ji)整理，提(ti)煉(lian)形成(cheng)了(le)一(yi)系列的文(wen)化成(cheng)果。立足企(qi)業(ye)文(wen)化的傳(chuan)承(cheng)(cheng)與發展，策劃開辦(ban)了(le)“榜(bang)樣力(li)量”“點贊江(jiang)(jiang)山人”“照片(pian)(pian)背后(hou)的故事”等特(te)色欄目。以圖(tu)冊和(he)音像資料為主要載(zai)體，先(xian)后(hou)組織編撰《廠志》《永恒的記憶歷(li)史(shi)圖(tu)集(ji)》《企(qi)業(ye)榮譽(yu)錄(lu)》《企(qi)業(ye)文(wen)化手(shou)冊》《江(jiang)(jiang)山如畫文(wen)學作(zuo)品集(ji)》《政研優秀研究(jiu)成(cheng)果文(wen)集(ji)》等二十余(yu)冊，組織策劃制作(zuo)《不忘初心》《傳(chuan)承(cheng)(cheng)》《見證》《亮箭蒼(cang)穹》《江(jiang)(jiang)山如此多嬌(jiao)》等不同(tong)類(lei)型(xing)企(qi)業(ye)宣傳(chuan)片(pian)(pian)十余(yu)部，配合央視拍攝紀錄(lu)片(pian)(pian)《大(da)山里的共(gong)和(he)國建(jian)設(she)者》，豐富(fu)了(le)企(qi)業(ye)文(wen)化成(cheng)果，大(da)幅提(ti)高(gao)了(le)企(qi)業(ye)的美譽(yu)度和(he)影響(xiang)力(li)。

　　聚焦教育功能 更新文化設施

　　依托國(guo)(guo)(guo)(guo)防科技工(gong)(gong)(gong)業(ye)軍工(gong)(gong)(gong)文(wen)(wen)化(hua)(hua)教(jiao)育(yu)基地(di)，新建(jian)《人(ren)民(min)(min)兵工(gong)(gong)(gong)精神(shen)主題展(zhan)館》，更(geng)新擴(kuo)建(jian)《公(gong)司(si)企業(ye)文(wen)(wen)化(hua)(hua)展(zhan)示廳》和(he)(he)《實物(wu)展(zhan)示廳》，為(wei)全面展(zhan)示人(ren)民(min)(min)兵工(gong)(gong)(gong)精神(shen)， 全面展(zhan)示公(gong)司(si)的(de)歷史沿革和(he)(he)改革發展(zhan)史提供了(le)一(yi)個重(zhong)要(yao)(yao)的(de)場所，也(ye)為(wei)公(gong)司(si)開(kai)辟了(le)一(yi)個展(zhan)示教(jiao)育(yu)、溝通交流平臺(tai)。對(dui)內組織新員工(gong)(gong)(gong)、職工(gong)(gong)(gong)及家屬開(kai)展(zhan)企業(ye)文(wen)(wen)化(hua)(hua)教(jiao)育(yu)，對(dui)外邀請和(he)(he)組織地(di)方企事(shi)業(ye)單位(wei)職工(gong)(gong)(gong)及周邊(bian)的(de)中(zhong)小學師生開(kai)展(zhan)系列國(guo)(guo)(guo)(guo)防教(jiao)育(yu)活動，弘揚(yang)兵工(gong)(gong)(gong)文(wen)(wen)化(hua)(hua)。與(yu)此(ci)同時，開(kai)展(zhan)了(le)國(guo)(guo)(guo)(guo)家重(zhong)點文(wen)(wen)物(wu)單位(wei)申報、國(guo)(guo)(guo)(guo)家工(gong)(gong)(gong)業(ye)遺產申報等工(gong)(gong)(gong)作，對(dui)公(gong)司(si)重(zhong)要(yao)(yao)的(de)歷史建(jian)筑(zhu)開(kai)展(zhan)了(le)保護性修繕，對(dui)老(lao)物(wu)件進(jin)行了(le)初(chu)步的(de)梳理，也(ye)對(dui)公(gong)司(si)老(lao)廠區文(wen)(wen)物(wu)、文(wen)(wen)化(hua)(hua)價值(zhi)初(chu)步進(jin)行了(le)分(fen)析和(he)(he)研究，為(wei)申報獲批后的(de)建(jian)設積累了(le)素(su)材(cai)和(he)(he)構思。

　　新時代為企(qi)(qi)業(ye)(ye)建立文化品牌提供了更好的機遇，江山重工(gong)集(ji)團將積極探索(suo)符合(he)時代要(yao)求(qiu)的、符合(he)國有軍工(gong)企(qi)(qi)業(ye)(ye)發展實(shi)際的企(qi)(qi)業(ye)(ye)文化建設模式(shi)，牢(lao)記使命與(yu)擔當(dang)，唱響主旋(xuan)律，振(zhen)奮精氣(qi)神(shen)，不斷(duan)推動企(qi)(qi)業(ye)(ye)文化建設與(yu)“兵器工(gong)業(ye)(ye)”品牌傳播創新再上(shang)新臺階。